In the current scenario where the enduser has several options to rely on, it is essential that the retailer promotes his brand well amongst the masses. These notes are highly recommended for mba or pgdm management students. Jump in and find the marketing ppt templates that fit your presentation just right. Weve included a brief description, comment, example and extra resource for each type.
Retailers have become more diverse with an increase in different types of location and stores. Retail store management powerpoint presentation slides slideteam. Marketing analytics retail case study example part 1. All the four elements must be paid attention to for successful marketing and sale of products or services. The use of data collected by retailers is having a dramatic effect on how marketing is used. Ownership independent retailers independent retailers chain storeschain stores. For example, stores vary in size, in the kinds of services that are provided, in the assortment of merchandise they carry, and in their ownership and management. Introduction store is a place where excess material is kept which will be used as and when required. This is due to the simple fact that different type of goods are bought at different times and for various reasons. Scribd is the worlds largest social reading and publishing site. In order for businesses to win market share and stay relevant they need to consider many types of marketing. Ppt retailing powerpoint presentation free to download. Example will be carrefour, they stock fewer skus than sueprcenters 40,000 and 60,000 items ranging from groceries, hardware, and sports equipment to furniture and appliances to computer and electronics.
Business firms or entrepreneurs should take various risks in the course of marketing. Durable products are those products, which are used for longer. Introduction to retailing, multichannel retailing, retail market strategy, types of retailers this gallery contains 2 photos. In this lesson, youll learn about the different kinds of retail space you can choose from and what to consider when choosing one. The most basic characteristics used to describe different types of retailers. Lesson 20 channels of distribution are you aware that the study material of business studies, which is now in your hands, is prepared at the headquarters of the national institute of open schooling nios situated at new delhi. Types of market research authorstream presentation. Best marketing powerpoint ppt templates on envato elements with unlimited use find hundreds of the best powerpoint ppt marketing templates on envato elements, with a great offer. A free powerpoint ppt presentation displayed as a flash slide show on id.
Retail marketing comprises the activities related to selling products to the consumers through channels such as stores, malls, kiosks, vending machines, or other fixed locations. Understand the marketing decisions facing retailers and wholesalers. Hi guys, i am sharing this excellent summary ebook on retail marketing in pdf format as per the mba syllabus. Thats why we decided to put together an epic list of all the different types of marketing techniques that you could try. Retailer characteristics type of merchandise sold variety and. As a result of this spending, tobacco company marketing at the pos is pervasive. We will get a better understanding of the above process in the following case study. Mercchendising strategy option types of customer needs financial plan. Adapt and reuse process diagrams, product roadmaps, swot analysis or smart goals planning, illustrate milestones, goals and activities by doityourself infographics made quickly in powerpoint. The pull marketing model contrasts with push advertising, the traditional marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards as well as online ads of various types. Mba retail management notes pdf rm notes smartzworld.
Types of retailing specialty store narrow product line department store several. Ppt diagrams and icons collection for presenting long term or short term strategy and plans. Risktaking is the other important facilitating functions of marketing. Marketing interview questions and answers this section carries questions such as what are the keys to marketing success. A national study of pos marketing published in 2014 found that almost all tobacco retailers 96% had at least one tobacco marketing material, with an average of nearly 30 marketing materials per store.
Subscribe to envato elements for unlimited presentation templates downloads for a single monthly fee. Retailing refers to a process where the retailer sells the goods directly to the enduser for his own consumption in small quantities. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. How do retailers differ in terms of how they meet the needs of their customers. Retail marketing tips to promote a retail brand the mechanism of selling products in small quantities from fixed locations to the customers for their end use is called as retailing. Say no to generic marketing presentations and get specific with slides that cater to conference room, client meetings and market analysis. As a student of sleightofhand magic, i value the number 52. Ppt retail marketing powerpoint presentation free to. No matter what your retail business, location matters. There are a couple of universal truths when it comes. Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. Retail is the sale of goods and services from businesses to an end user called a customer. As consumer needs and competition have changed, new retail formats have been created and continue to evolve.
The us bureau along with mexico and canada, adopted a new classification system, the north american industrial classification system naics. Retailing definition according to philip kotler retailing includes all. Download vends retail sales guide to learn how to attract customers and boost conversions. There are three fundamental types of product classification which are durable and non durable products and pure services. It also introduces you to visual merchandising, retail marketing mix, and etailing. Chapter 6 retail marketing faiza nasir retail marketing strategies creating footfalls in the store converting browsers into shoppers build the store brand store. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. Types of retail outlets retail shops, retail stores by marketing strategy include. Over time, different types of retailers have emerged and prospered because they have attracted and maintained a significant customer base. Discount stores in the 1950s, convenience stores in the 1960s, and offprice retailers in the 1980s and 1990s. Miller center for retailing education and research page 14 category management survey1 subjects 40 retailers in 18 provinces and cities 62007 32 out of 40 retailers. This is due to the simple fact that different type.
We found a whopping 163 types of marketing, so this turned out to be a pretty big article. The collection of detailed shopper information will allow the retailer to identify specific consumer. Retail market can be defined in terms of a group of customers with similer needs. Lesson 20 channels of distribution national institute of. Retailer characteristics the different types of retailers offer unique benefits, so consumers patronize different retail types when they have different needs. Savvy brand managers from product, service, and other types of brands realize the power of event brands and seek to have their brands associated with the event brands through sponsorships.
Types of food retailers ppt 28 types of general merchandise retailers discount stores specialty stores category specialists home improvement centers department stores drugstores offprice retailers value retailers ppt 29 summary many new types of retailers. Exploratory research descriptive research causal research unaware of problem aware of. Is it a good value for what your audience would be getting. List the major tasks involved in developing a retail marketing. Miller center for retailing education and research page 14 category management survey1 subjects 40 retailers in 18 provinces and cities 62007 32 out of 40 retailers conducted category management category assortments became more reasonable out of stock decreased inventory level decreased, and sales increased. It takes into account the types of products sold, the size of the building and the buildings location. This article provides an introductory overview of the key characteristics of a retailer, the functions performed by a retailer in todays competitive world and services offered by a retailer to the customers. List of topics covered in retail marketing lecture notes ebook for mba pdf file. Marketing or distribution channel a set of interdependent organizations involved in the process of. Characteristics, functions and services of a retailer.
The structure of the retail sector can be examined from a number of perspectives, including size and profitability, with each perspective adding to an overall understanding of the sector. Jan 30, 2012 types of merchandise the us bureau of the census uses a hierarchical set of four digit codes called the standard industrial classification sic. Presentation of retail marketing authorstream presentation. The strength of these brands depends on the experience of people attending the event. Guarantee offered by the company if anyone orders the retail marketing plan package and for whatever reason he cannot launch his product or get new customers, then send the plan and the company gives him a full. Sanja budin, owner, marketing is carried out with the intent of reaching out to a maximum number of people in exchange of minimum cost. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. Retail any business that directs its marketing efforts towards satisfying the final consumer based upon the organization of selling goods and services as a means of distribution. Facilitating functions of marketing businessmarketing. Get access to 16,000 woodworking plans, download 50 free plans. Types of retailers principles of marketing reading. Need for retail study to drive the success of business in future retail not only contribute to the gdp but also employs.
A department store is a setup which offers wide range of products to the endusers under one roof. Running a startup and embarking yourself on a new adventure is very exciting, and we know how popular online shopping is nowadays. Marketing mix product, price, place and promotion marketing mix. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. Loss of items, deterioration, obsolescence and inadequacy of what is stored to what is needed are treated as part of life. Ppt types of retailers powerpoint presentation, free download. Define franchising and describe its two basic forms. Retail kpis guide sales techniques guide email marketing guide. Theft, cheating, strike, lockup, war, over burden of loan, social help, illness, hurt, accident etc. Here we bring you 52 types of marketing strategies and tactics you can use to bring new customers to your business and grow your brand. See 163 types of marketing, all clearly explained with examples. Retailers encounter various types of customers from chatty shoppers to. Retailer characteristics type of merchandise sold variety and assortment of merchandise level of customer service price of the merchandise.
The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on the strategic role of marketing in overall. Since you have a ton of marketing plan samplesand also the awesome marketing plan download youre set to be a rock star in the marketing. It also introduces you to visual merchandising, retail marketing. Marketing ppt free download as powerpoint presentation. There are four basic elements of the marketing mix product, pricing, place and promotion. Retailer a dealer or trader who sells goods in small quantities, or one who repeats or relat. Regardless of the particular type of retailer such as a supermarket or a department store, retailers can be categorized by a ownership, b store strategy mix, and c non store operations. Retail marketing is the process by which retailers promote. Types of food retailers ppt 28 types of general merchandise retailers discount stores specialty stores category specialists home improvement centers department stores drugstores offprice retailers value retailers ppt 29 summary many new types of retailers, increased diversity to meet diverse needs many new. Definition retailing is the set of business activities that adds value to the products and services sold to consumer for their personal or family. Ppt types of marketing research powerpoint presentation.
Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. Creating stunning presentation on retail store management powerpoint presentation. Furthermore, you can also use the retail marketing presentation deck to. It is a process through which goods are transported to final consumers. Describe how much the internet has altered the wholesaling, retailing, and direct marketing environments. Types of product and service in marketing management. In a department store, the consumers can get almost all the products they aspire to shop at one place only. Introduction and perspectives on retailing,world of retailing, retail management, introduction, meaning, characteristics, emergence of organizations of retailing types of retailers retail formats, multichannel retailing customer buying behaviour, historical perspective, role of retailing, trends in retailing, fdi in retail. Product challenges in creating new products idea shortage. Wheel of retailing hypothesis that each new type of retailer gains a competitive foothold by. Compare the basic types of direct marketing and nonstore retailing. Types of marketing research a free powerpoint ppt presentation displayed as a flash slide show on id.
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